The symbol represents the concept
of ‘connectivity’, which the upcoming metro rail in Lucknow will bring about in
the city.
8
Jan 2014
Hindustan
Times (Lucknow)
M
Tariq Khan tariq.khan@hindustantimes.com
LUCKNOW: It’s as sleek, chic and contemporary as the
service it represents – the metro rail. And these were the deciding factors
that made the panel of experts choose the logo to represent the service that
would revolutionise the way Lucknowites would commute. After all metro rail is
not merely about providing a fast, efficient and modern mode of transport. It’s
a catalyst for major lifestyle change.
Though the official unveiling ceremony is still
round the corner, Hindustan Times brings to you an exclusive sneak preview of
the emblem,themotif thatwouldmark Lucknow’s leap into the select cities that
have metro rail service.
Short-listed from among 3,000 entries received in
the contest, organised for suggesting a logo for Lucknow Metro Rail, this
masterpiece has been designed by a brilliant, young graphic designer Pooja
Yadav from the prestigious National Institute of Design, Ahmedabad.
While Lucknow Metro Rail Corporation (LMRC)
officials are tight-lipped on the issue for obvious reasons, sources revealed
to HT that the initial design had been tweaked and put through several changes
under the watchful eyes of experts from Arts and Architecture College here.
“The beauty of this logo is that the letter ‘M’
(representing metro) can be seen as the crown on the head of the city’s most
famous landmark -- the Rumi Darwaza,” points out an expert requesting
anonymity. The design, according to him, is well structured, strong and highly
dynamic.
“We have provided several colour options like
red, blue, purple and green but the final decision on which colour is to be
retained would be taken by the higher ups,” he said. According to the artiste
herself, the symbol represents the concept of “Connectivity” which the upcoming
metro rail in Lucknow will bring about in the city. “The criss-cross pattern
not only depicts the journey with which residents will enjoy their clean and
safe journey with metro but also how the whole city would be fully connected
once the service rolls out,” she says.
The winner would get a cash prize of
` 20,000. The LMRC is also contemplating giving away some consolation prizes
and certificates to the participants who made it to the last round.